Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

City of Red Deer down to one confirmed active case of COVID-19

18 new cases were confirmed across the province Saturday

Lacombe’s museums change summer operations due to COVID-19

Lacombe & District Historical Society hoping for pre-booked, members of the same household tours

Lacombe’s Midway Centre looking to attract tenants

Albertan economy, COVID-19 leading to difficulty finding suitors

Facing changes together: Your community, your journalists

The Lacombe Express covers the stories that matter to you and to our community

Wetaskiwin RCMP arrest impaired driver following police car ramming

The suspect vehicle purposefully crashed into a parked police vehicle, pushing it into the ditch.

N.S. fire crews continue battling ‘out-of-control’ Porters Lake blaze

Word of the fire first emerged early Saturday afternoon

Technology, representation butt heads amid debate over resuming Parliament

The Liberals are now proposing four meetings a week until June 17

Procession for Snowbirds crash victim makes its way through Halifax

The 35-year-old military public affairs officer and Halifax native died in the crash

Most Read