A women walks past the new rebranding sign of Freedom Mobile in Toronto on Thursday, November 24, 2016. Freedom Mobile says about 15,000 customers were affected by a security breach in a new system before the problem was fixed on April 23. THE CANADIAN PRESS/Nathan Denette

A women walks past the new rebranding sign of Freedom Mobile in Toronto on Thursday, November 24, 2016. Freedom Mobile says about 15,000 customers were affected by a security breach in a new system before the problem was fixed on April 23. THE CANADIAN PRESS/Nathan Denette

Freedom Mobile answers rivals’ recent moves with limited-time offer of free phone

Freedom says its current Absolute Zero promotion is a game changer

Freedom Mobile is using a limited-time offer of free phones to fight back against a recent change in pricing strategy by Canada’s three national wireless carriers.

Customers who buy one of a selection of two-year service contracts from Freedom will also get to choose a no-cost Apple, Samsung or LG smartphone from a list of about half-a-dozen models.

The Calgary-based regional carrier says its Absolute Zero promotion sets it apart from device financing plans recently introduced by its national rivals because customers pay only for the service and at no point for the phone.

Recently introduced financing plans from two of Canada’s Big Three wireless companies allow customers to buy and pay for any available phone over 24 or 36 months, but with no upfront fee or interest on the device portion of the purchase.

The new financing plans that separate the cost of hardware from the cost of service are a major shift from a long-standing practice of including the carrier’s cost of subsidizing devices within one- or two-year service contracts.

The arrival of a 36-month device financing plan from Rogers also caused a stir after allegations that it might violate a regulatory prohibition against charging a fee for ending a service contract after two years.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

The Canadian Radio-television and Telecommunications Commission has begun collecting information from all the carriers through a letter asking more than a dozen questions that the regulator wants answered by July 30.

The new device financing plans come as Rogers, Telus and Bell begin to offer their first service plans that charge a fixed monthly fee (and no overage charges) for an unlimited amount of data — a pricing strategy already used by Freedom.

The national carriers have said their adoption of unlimited wireless data is in preparation for the arrival of faster fifth-generation services that will carry vastly more data.

However, Freedom — a much smaller and newer carrier with a base in Ontario, Alberta and British Columbia — has claimed its rivals were following its lead to use slower data transfer rates, rather than overage fees, when usage is too high.

Freedom says its current Absolute Zero promotion is also game changer, even though the promise of a phone for zero dollars has been a long-time, widely used feature in Canada’s wireless sales promotions.

“The rules we are re-writing are the ones that has seen our competitors offer their customers handsets they claim are ‘free’ but that come with a catch — either through an additional monthly charge or other hidden fees,” said Chethan Lakshman, Freedom’s vice-president of external affairs.

Freedom’s main condition for getting one of two eligible Apple smartphone models, one of four Samsung models or an LG G8 ThinQ is to sign a new contract for a two-year Big Gig Unlimited plan during the promotion.

“We have no information to share at this time regarding end date. Absolute $0 is available for a limited time only,” Lakshman said.

Such limited-time promotions are a mainstay of the industry’s marketing, as carriers compete to sign subscribers during the busy back-to-school period and the seasonal gift-buying period before Christmas.

In the case of Freedom, its current back-to-school promotion has six possible automatic billing plans — ranging in price from $50 per month to as much as $115 per month —with variations in what level of talk, text and data is offered.

At $75 per month, Freedom was offering a Big Gig plan with a total of 18 gigabytes of full-speed data, although only 2GB is part of Freedom Nationwide agreements with other carriers and the rest is within Freedom’s own coverage areas.

Although Freedom’s rivals weren’t displaying $50, $60 or $70 per month unlimited data offers for their flagship plans, they all have the advantage of bigger national wireless networks as well as flanker brands with various pricing options.

Websites for the Rogers and Telus brands were showing Friday no-overage monthly plans with 10 GB of full-speed data at $75 per month, while the lowest listed price for a 10 GB Bell-branded unlimited plan was $85 per month.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Alberta reports 100 new cases of COVID-19

The Central zone sits at 218 active cases

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Red Deer drops to 71 active cases of COVID-19

Province adds 127 new cases of the virus

Police officers and their dogs undergo training at the RCMP Police Dog Services training centre in Innisfail, Alta., on Wednesday, July 15, 2015. Mounties say they are searching for an armed and dangerous man near a provincial park in northern Alberta who is believed to have shot and killed a service dog during a police chase. THE CANADIAN PRESS/Jeff McIntosh
RCMP search for armed man in northern Alberta after police dog shot and killed

Cpl. Deanna Fontaine says a police service dog named Jago was shot during the pursuit

Alberta now has 2,336 active cases of COVID-19, with 237 people in hospital, including 58 in intensive care. (Black Press file photo)
Red Deer down to 73 active cases of COVID-19, lowest since early November

The Central zone has 253 active cases of the virus

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

FILE – Most lanes remain closed at the Peace Arch border crossing into the U.S. from Canada, where the shared border has been closed for nonessential travel in an effort to prevent the spread of the coronavirus, Thursday, May 7, 2020, in Blaine, Wash. The restrictions at the border took effect March 21, while allowing trade and other travel deemed essential to continue. (AP Photo/Elaine Thompson)
Feds to issue update on border measures for fully vaccinated Canadians, permanent residents

Border with U.S. to remain closed to most until at least July 21

Blair Lebsack, owner of RGE RD restaurant, poses for a portrait in the dining room, in Edmonton, Friday, June 18, 2021. Canadian restaurants are having to find ways to deal with the rising cost of food. THE CANADIAN PRESS/Jason Franson
Canadian restaurateurs grapple with rising food costs, menu prices expected to rise

Restaurants are a low margin industry, so there’s not a lot of room to work in additional costs

Orange shirts, shoes, flowers and messages are displayed on the steps outside the legislature in Victoria, B.C., on Tuesday, June 8, 2021 following a ceremony hosted by the Songhees and Esquimalt First Nations in honour of the 215 residential school children whose remains have been discovered buried near the facility in Kamloops, B.C. THE CANADIAN PRESS/Chad Hipolito
Alberta city cancels Canada Day fireworks at site of former residential school

City of St. Albert says that the are where the display was planned, is the site of the former Youville Residential School

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

Bruce Springsteen performs at the 13th annual Stand Up For Heroes benefit concert in support of the Bob Woodruff Foundation in New York on Nov. 4, 2019. (Greg Allen/Invision/AP)
Canadians who got AstraZeneca shot can now see ‘Springsteen on Broadway’

B.C. mayor David Screech who received his second AstraZeneca dose last week can now attend the show

Most Read