Lacombe man to be in national Canadian Tire commercial

Sam Donahue took part in the brand’s ‘Tested for Life in Canada’ campaign

Sam Donahue of Lacombe will be in a national Canadian Tire ad this fall. Photo Submitted by Sam Donahue

A Lacombe resident will be recognized Canada-wide after a Canadian Tire national advertising campaign featuring him comes out this fall.

Sam Donahue, a truck driver from BAMMS Contracting and Lacombe resident for the last three years, recently filmed the commercial in Toronto.

“The campaign is called ‘Tested for Life in Canada’ and it is a campaign that Canadian Tire has had for a few years,” Donahue said. “I signed up a couple years ago to part of a survey panel answering questions on brand recognition and also what my preference on the brands Canadian Tire offers.

“Last fall, they sent me a Mastercraft cordless drill to test out and review. I did that and they contacted me and told me to keep the drills and thanked me for the review.”

Donahue thought his experience with Canadian Tire was over until February of this year when they contacted him again asking if he would like to take part in a commercial on the product. Donahue jumped at the chance and flew into Toronto — all expenses paid for five days — to film the commercial.

“They are in the process of putting it all together. It will run in the fall and it will feature me — I will probably be in it for all of five seconds but it will be me,” he said.

Donahue said he doesn’t typically look to be the center of attention, so being in a national commercial was a little out of his comfort zone.

“Being on the TV set with the director and everyone, it was a little interesting because it was outside my comfort zone but also pretty exciting at the same time,” he said.

Donahue was happy to be able to represent Canadian Tire — a brand he has supported since he bought his first tool set when he was a young teenager.

“I probably still have some of the tools laying around. It is neat to be part of the iconic store and I see it as a bit of thank you for all the years of supporting them,” he said.

Being also represented his adopted home in Lacombe is something Donahue is proud of.

“I have been working in Lacombe for three years and I absolutely love the community,” he said. “When they run this commercial, it will say my name from Lacombe. It is neat to represent a community I really enjoy living in.

“It is a shame we don’t have a Canadian Tire here yet, but people will see Lacombe on the commercials.”

Donahue said it was the experience of a lifetime to take part in the ad.

“Canadian Tire really treated me well with the all-expense paid trip to Toronto and I was there for five days,” he said. “It was neat to see the behind the scenes experience. You see the commercials on TV and you don’t realize the amount of people, work and money involved.

“It was a fantastic experience from start to finish and I am looking forward to seeing what the finished product looks like in the fall.”



todd.vaughan@lacombeexpress.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Just Posted

Award-winning Elvis tribute artist coming to Lacombe Performing Arts Centre

Darren Lee will perform two acts featuring 1950s, 1970s Elvis Presley

Lacombe’s AFSC announces enhancements to perennial crop insurance programs

Producers are encouraged to visit AFSC.ca to view the 2020 program in full

Lacombe County, Town of Eckville sign Intermunicipal Collaboration Framework

ICF document specifies what and how services are funded and delivered

City of Lacombe partners with Vesta to support community initiatives

Mayor Creasey yesterday a $20,000 contribution from Vern Crone, production manager for Vesta Energy

Cody Dennis Memorial Game returns to Blackfalds for 16th year

Memorial game raises funds for Blackfalds Minor Hockey

‘Presumptive case’ of coronavirus in Canada confirmed by Ontario doctors

Man in his 50s felt ill on his return to Canada from Wuhan, China

‘My heart is going to bleed’: Bodies brought back to Canada following Iran plane crash

Remains of Sahar Haghjoo, 37, and her eight-year-old daughter, Elsa Jadidi, were identified last weekend

Alberta Urban Municipalities Association wants province to make tax changes

The Alberta Court of Appeal ruled last year that municipalities are unsecured creditors

Alberta woman charged with child abduction pleads guilty to lesser charge

Womann can’t be identified under a court-ordered publication ban

Canada slips in global corruption ranking in aftermath of SNC-Lavalin scandal

The country obtained a score of 77, which places it at the top in the Americas

Wuhan bans cars, Hong Kong closes schools as coronavirus spreads

Hong Kong leader Carrie Lam said her government will raise its response level to emergency, highest one

RCMP receive tip on Amber Tuccaro’s homicide file

Banff RCMP contacted by a male who alleged that his father may be responsible for a missing person

Here’s what Canada is doing to stop the coronavirus from getting in

Health officials are monitoring multiple possible cases in Canada

Most Read