The staff at Busted Ladies Lingerie help you find the right fit, with maternity bras up to an O cup. Left to right: Loanna Gulka, Sherry Gummow and Trish Friis. Missing from photo: Eve Kupers, Marijke Kager and Lynette Fiveland.

The staff at Busted Ladies Lingerie help you find the right fit, with maternity bras up to an O cup. Left to right: Loanna Gulka, Sherry Gummow and Trish Friis. Missing from photo: Eve Kupers, Marijke Kager and Lynette Fiveland.

Moms deserve SUPPORT too!

If your favourite maternity store has closed, it’s time to try this Ponoka shop

Sherry Gummow’s children are now in their 30s and 40s, but she still has vivid memories of the days surrounding each childbirth.

“I can tell you what I was doing the day before my daughter was born. I don’t think it’s something we forget. I think the memory of the pain fades, but we always remember those things,” she says.

The three other moms who work alongside Gummow in her Ponoka lingerie shop agree — pregnancy and nursing was a special time they’ll never forget, and they also agree that finding a proper-fitting nursing bra was a struggle. At Busted Ladies Lingerie staff always work to support women — physically and emotionally — and it’s no different when it comes to maternity and nursing bras.

“Sometimes the hormonal changes during pregnancy can cause women to feel worse about themselves. We’re always about helping women feel good,” Gummow says.

Staff find the best fit possible, and take care to find a bra that works with your body. If your favourite maternity store has closed, try Busted Ladies for a wide selection.

“We carry up to a KK/O in maternity and will do our best to work with you no matter your budget,” Gummow says. “Since our bodies change a lot from conception to birth, and women need bras both before and after delivery, we might even browse the sale rack — instead of jumping straight to a maternity bra. We also have the option of a conversion kit, allowing you to turn your favourite bra into a nursing bra, with a little help from a seamstress.”

No matter what you need, the staff at Busted Ladies Lingerie are eager to help.

“There’s no rhyme or reason to how a pregnant body changes! You can have six kids, and your body will change differently every time,” Gummow says.

3 benefits to a good maternity bra

  • Adjustable cups: Gummow says you can expect to move up at least two cup sizes during your pregnancy, so Busted Ladies offers a nursing bra with adjustable cups that go up to a size N or O. “Our breasts change throughout the nine months, as well as between nursings, so adjustable cups are very popular.” When your baby goes through a growth spurt around three months, expect your breasts to grow as well.
  • Adjustable waist band: Most bras have three or four sets of clasps on the waistband to adjust fit; nursing bras at Busted Ladies mostly have six sets. As your body changes, adjust your bra to stay comfortable.
  • Fashion and function: “Maternity bras used to be very utilitarian, but there are lots of great options now if you’re looking for a fashionable confidence boost,” Gummow says. Busted Ladies carries wire and wire-free bras, so you can choose when you want to prioritize comfort and when you want to give shape to your silhouette.

For choice in styles, a great fit and hometown service, visit Busted Ladies Lingerie in Ponoka at 5024 51st Ave. ‘It’s worth the drive!’

Fashion and Stylewomen entrepreneurs

 

Sherry Gummow, owner of Busted Ladies Lingerie, shows off some of the store’s nursing and maternity bras.

Sherry Gummow, owner of Busted Ladies Lingerie, shows off some of the store’s nursing and maternity bras.

Just Posted

Alberta’s Chief Medicial Officer of Health Dr. Deena Hinshaw said the 500 deaths from COVID-19 in the province are a tragice milestone. (Photo by Chris Schwarz/Government of Alberta)
Alberta hits ‘tragic milestone’ with more COVID-19 deaths

Province up to 500 COVID-19 deaths, adds 1,265 cases

(Black Press file photos)
City of Lacombe announces new public health measures

The city is adopting recommendations that were announced by the provincial government yesterday

The new bylaw will take effect on Nov. 30, 2020. Photo courtesy of the Town of Blackfalds.
Town of Blackfalds approves mandatory mask bylaw

The bylaw was approved after a council meeting on Nov. 24

(Black Press file photo)
Alberta mobile home tenants and landlords can now resolve issues faster

The provincial government is asking residents to complete a survey to identify any further concerns

Kyle Charles poses for a photo in Edmonton on Friday, Nov. 20, 2020. Marvel Entertainment, the biggest comic book publisher in the world, hired the 34-year-old First Nations illustrator as one of the artists involved in Marvel Voice: Indigenous Voices #1 in August. THE CANADIAN PRESS/Jason Franson
VIDEO: Indigenous illustrator of new Marvel comic hopes Aboriginal women feel inspired

Kyle Charles says Indigenous women around the world have reached out

(File photo)
Alberta woman charged after allegedly hitting boy with watermelon at B.C. campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

A pedestrian wears masks while out walking in front of the Alberta Legislature as the COVID-19 numbers spike in Edmonton on Tuesday November 24, 2020. THE CANADIAN PRESS/Jason Franson
Doctor says Alberta restrictions not enough to reduceCOVID-19 strain on hospitals

Mithani notes people are still allowed to gather indoors at large places of worship and in bars,

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

This undated photo issued by the University of Oxford shows of vial of coronavirus vaccine developed by AstraZeneca and Oxford University, in Oxford, England. Pharmaceutical company AstraZeneca said Monday Nov. 23, 2020, that late-stage trials showed its coronavirus vaccine was up to 90% effective, giving public health officials hope they may soon have access to a vaccine that is cheaper and easier to distribute than some of its rivals. (University of Oxford/John Cairns via AP)
VIDEO: How do the leading COVID vaccines differ? And what does that mean for Canada?

All three of the drug companies are incorporating novel techniques in developing their vaccines

Ilaria Rubino is shown in this undated handout image at University of Alberta. Alberta researcher Rubino has developed technology allowing mostly salt to kill pathogens in COVID-19 droplets as they land on a mask. THE CANADIAN PRESS/HO-University of Alberta
Alberta researcher gets award for COVID-19 mask innovation

The salt-coated mask is expected to be available commercially next year after regulatory approval.

Russ and Luanne Carl are sharing about their experiences of fighting COVID-19 this past summer. (Photo submitted)
Stettler couple opens up about COVID-19 battle

Luanne and Russ Carl urge others to bolster personal safety measures amidst ongoing pandemic

This 2019 photo provided by The ALS Association shows Pat Quinn. Quinn, a co-founder of the viral ice bucket challenge, died Sunday, Nov. 22, 2020, at the age of 37. (Scott Kauffman/The ALS Association via AP)
Co-founder of viral ALS Ice Bucket Challenge dies at 37

Pat Quinn was diagnosed with Lou Gehrig’s disease, also known as amyotrophic lateral sclerosis, in 2013

Minister of Justice and Attorney General of Canada David Lametti speaks with the media following party caucus in Ottawa, Tuesday, January 28, 2020. THE CANADIAN PRESS/Adrian Wyld
Exclusion of mental health as grounds for assisted death is likely temporary: Lametti

Senators also suggested the exclusion renders the bill unconstitutional

Most Read