Maxime Bernier, leader of the People’s Party of Canada, speaks at the launch of his campaign on Sunday, August 25, 2019 in Sainte-Marie Que. THE CANADIAN PRESS/Jacques Boissinot

Maxime Bernier, leader of the People’s Party of Canada, speaks at the launch of his campaign on Sunday, August 25, 2019 in Sainte-Marie Que. THE CANADIAN PRESS/Jacques Boissinot

Billboard company ‘appalled’ no one taking ownership of anti-immigration Bernier ads

CEO of company that paid for ad has said he didn’t sign off on it

The owner of the billboards that featured ads promoting Maxime Bernier and his stance on immigration said they would have stayed up had the third-party group that paid for them not left his company twisting in the wind.

Randy Otto, the president of Pattison Outdoor Advertising, said his company agreed to run the ads on the condition that True North Strong & Free Advertising Corp. identify itself and let people viewing the billboards know how to get in touch.

Otto said his company felt the group, which is registered with Elections Canada as a third-party advertiser in the 2019 campaign, was entitled to promote the views on immigration held by Bernier and the People’s Party of Canada — as long as it was prepared to deal with any fallout.

The billboards, which feature pre-election advertising with Bernier’s face, the logo of his People’s Party of Canada and a slogan advocating against “mass immigration,” started appearing in different spots across the country late last week.

They quickly sparked criticism, including from Nova Scotia Premier Stephen McNeil, for promoting anti-immigrant rhetoric.

Otto said he did not like having been left alone to defend the ads or appreciate Bernier’s accusing him of caving to a “totalitarian leftist mob” when he decided to take the ads off Pattison billboards.

READ MORE: Maxime Bernier blames billboard woes on ‘totalitarian leftist mob’

“I think probably for me, the biggest concern I have is people’s impression of the company and that we are trying to restrict free speech,” Otto said in an interview Tuesday.

“More than that, has been the very strong vocal, sometimes venomous, calls to my staff across the country, where people are expressing their opinions about the decision to either put the ads up or take them down,” he said. “And so people who had nothing to do with this decision and are simply answering the phone are getting extremely vicious calls from members of the public and that’s very unfortunate.”

Otto said he was “overwhelmed” and ”appalled” to see Frank Smeenk, the head of the third-party group, tell The Canadian Press he disavowed the ad and that he mistakenly did not get the chance to sign off on the controversial campaign.

Otto said his company received the finished ad directly from True North Strong & Free Advertising Corp.

“This was not a large campaign,” Otto said. “For him to say that he had no idea of the message, I find quite surprising.”

Smeenk, chief executive of a Toronto-based mining company, has not responded to follow-up questions.

Elections Canada requires all third-party partisan advertising to include a clearly visible tagline identifying the group behind it and indicating that the group has authorized the ad. Photos of the billboards show this tagline was included.

According to financial returns the group has filed with Elections Canada, True North Strong & Free Advertising spent $59,890 on billboards to be mounted in “select cities in Canada.”

It also received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Messages left at Bassett & Walker have not yet been returned.

The People’s Party of Canada did not place the ads, but Bernier has said he agreed with their message.

Joanna Smith, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Alberta Premier Jason Kenney arrives at the 2021 budget in Edmonton on Thursday, Feb. 25, 2021.THE CANADIAN PRESS/Jason Franson
Alberta launches COVID vaccine lottery with million-dollar prizes to encourage uptake

The premier says the lottery will offer three prizes worth $1 million a piece, as well as other prizes

The City of Red Deer sits at 249 active cases of the virus, after hitting a peak of 565 active cases on Feb. 22. (Black Press file image)
Red Deer down to 119 active COVID-19 cases

Province identifies 179 new cases Saturday

Member Terry Parsons’ custom built track vehicle.
Forestburg’s Area 53 Racetrack gears up for action-packed season

Site will also host a portion of the ‘Miles of Mayhem’ event in July

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Indigenous Services Minister Marc Miller is seen during a news conference, Wednesday May 19, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Indigenous child-welfare battle heads to court despite calls for Ottawa to drop cases

Feds are poised to argue against two Canadian Human Rights Tribunal rulings

The Great Ogopogo Bathtub Race has been held in Summerland as a fundraising event. Do you know which Canadian city introduced this sport? (Black Press file photo)
QUIZ: A summer’s day at the water

How much do you know about boats, lakes and water?

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Christian Eriksen in stable condition, Euro 2020 match resumes

Eriksen was given chest compressions after collapsing on the field during a European Championship

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Airport ground crew offload a plane carrying just under 300,000 doses of the single-shot Johnson & Johnson COVID-19 vaccine which is developed by the Janssen Pharmaceutical Companies at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
1st batch of Johnson & Johnson vaccines won’t be released in Canada over quality concerns

The vaccines were quarantined in April before they were distributed to provinces

Most Read