Stettler’s Alberta Prairie Railway. (Tim Proven photo)

Boomtown Trail full steam ahead this summer

Aims to draw tourists

  • Jul. 27, 2018 5:30 a.m.

By Emily Jaycox

For Stettler Independent

The Town of Stettler is participating in the Boomtown Trail marketing and tourism initiative again this year, aiming to bring in more visitors and tourism dollars.

According to Stacey Benjamin, the executive director of the Stettler Regional Board of Trade the initiative lost momentum for a few years but is in full force this summer.

“It took a bit of a break, but we are coming back,” said Benjamin.

The Boomtown trail is a tourism region in central Alberta, east of the QEII Hwy. It’s a road trip down Hwy 56 and 21.

The Boomtown Trail initiative is a cooperation between Stettler Regional Board of Trade, Tourism Camrose, Lacombe County, Village of Clive, Red Deer County, Town of Threes Hills, Town of Trochu and the Village of Delburne and Metis Nations of Alberta #3. This year’s summer marketing campaign includes Stettler, Camrose, Lacombe County, Clive, Red Deer County, Three Hills and Trochu.

“The main purpose of the Boomtown Trail is to encourage the locals, as well as visitors, to explore what the boomtown has to offer, including all the little villages and towns and the little-hidden secrets.”

The term “boomtown” refers to a town that historically saw rapid and sudden growth.

“There is a lot of western culture involved in it,” said Benjamin.

“The boomtown architecture that runs through the trail is also something that unifies us all together,” she said.

“Our main street is very characteristic of it as well.”

Stettler has many attractions, including the Alberta Prairie Railway steam train.

Passengers get “robbed” by bandits during the five or six-hour train ride and enjoy a buffet meal in Big Valley before returning to Stettler.

“It is very popular and it’s one of those experiences that you have to be a part of in your lifetime, I’d say.”

Buffalo Lake, the Town and Country Museum and its historical buildings are also big draws for Stettler.

Three Hills is known for its car show in June and has its Kneehill County long table dinner on Aug. 18.

Camrose has its 20th annual Kick’N Country Parade Aug. 2 and the Big Valley Jamboree from Aug. 2 to 5.

Trochu has the Trochu Arboretum and the Trochu and District Museum.

“It’s [about] exploring and knowing that there is a lot more around us than what we sometimes expect.”

The goal is for the initiative to carry on throughout the year, said Benjamin.

“Summers in Alberta are beautiful so we are focusing on that at the moment.”

For more information about the Boomtown Trail, visit the Facebook page facebook.com/TheBoomTownTrail.

For more on Stettler go to www.absteamtrain.com and www.destinationstettler.com

Just Posted

Ponoka Mayor presents to Lacombe Council reasons behind withholding school tax

Mayor Rick Bonnett requests a letter of support from the City of Lacombe

Counsellor withdraws motion to remove green bins in Lacombe

Don Gullekson’s motion leads to larger solid waste debate at Lacombe Council

Lacombe Council approves 2019 municipal utility rates

Average household will see a combined utility bill increase of $12.90 a month

Lacombe’s midget CA Selects win thriller over Bow Valley

Selects looking to beat out Olds, Sylvan Lake for south division title

Highlights of Lacombe County’s regular Council meeting – Jan. 10th 2019

The next Council meeting will be on Jan. 25th, 2019

UK lawmakers reject Brexit deal in 432-202 vote

House of Commons votes against the deal struck between Britain’s government and the EU

Defending champions Team Scheidegger will fight to keep title

Stettler hosting 2019 Alberta Scotties provincial women’s bonspiel

WATCH: World-renowned illusionist, magician, escapist performs in Stettler

Matt Johnson performs two sold-out shows at Stettler Performing Arts Centre

Olivia and Liam top list for Alberta baby names in 2018

Premier Rachel Notley announced the top baby names in Alberta in 2018; Loki didn’t make the cut

Edmonton Police charged 236 people with auto theft in 2018

Police states many of the thefts are crimes of opportunity

Official torchbearers for 2019 Canada Winter Games announced

Canada Games officials open time capsule from Grande Prairie Games in 1995

Alberta Health Services, United Nurses of Alberta reach agreement to settle union grievance of nursing staffing shortage

Settlement includes the designation of 11.7 full-time-equivalent Registered Nurse relief positions

Woman’s complaint leads to sexual assault charge against Calgary priest

Malcolm Joe D’Souza, who is 62, has been charged with one count of sexual assault

Most Read