STRIKE A POSE - Mark D’Onofrio. photo submitted

Dad Bod for a Rad Cause raises $17,000 for Movember Red Deer

Dad Bod for a Rad Cause sold 665 calendars

The first ever Dad Bod for a Rad Cause calendar raised over $17,000 for MOvember Red Deer and the men’s health initiatives it supports.

Calendar Coordinator Meagan Parisian said the calendar was the culmination of a Twitter thread over the summer that reached over 800 notifications.

“People’s phones were dying over and over again, my phone included,” she said. “My co-coordinator Monti Layne and I went for coffee and said, ‘You know, what if this is gaining this much traction as a joke. Do you think we could actually make this happen?’

“We thought about it and decided it was something we needed to do.”

After a brainstorming session, it became clear that MOvember Red Deer was the obvious choice for the Dad Bod For a Rad Cause calendar.

“We met with Jest Dempsey, who is the president of MOvember Red Deer. He was on board instantly and so stoked,” Parisian said.

Over the course of the next six weeks, the calendar came together using volunteer photographers, models and sponsors from the community.

“Craft Beer Nation was one, The Bra Lounge was absolutely instrumental in helping out; Troubled Monk hosted our launch and wrap up parties and Scotiabank matched the sales of the calendar for us,” Parisian said.

Overall Dad Bod for a Rad Cause sold 665 calendars after initially selling out their first print run of 500 calendars.

“Our models all said, ‘We sold out – can we get some more?’ Monti and I decided to do a reprint of 250 more calendars,” she said.

The total of $17,000 is a current figure, with that number likely to increase with more calendars available and numbers still coming in.

“It absolutely surpassed any expectation that we had,” Parisian said.

“Now we have eight months to plan for next year’s calendar. We are looking for Dad Bod models, we are looking for sponsors, we are looking for retailers and we are looking to make it bigger and better next year.”

She added she wanted to thank Troubled Monk for hosting the events, as well as the retailers who sold the calendars.

“Calendars are still available until the end of December at Troubled Monk and The Bra Lounge. People can also contact me directly on Twitter. I have just under 100 left,” she said.

todd.vaughan@reddeerexpress.com

Like us on facebook at https://www.facebook.com/RedDeerExpress/ and follow us on twitter at https://twitter.com/RedDeerExpress.

Just Posted

UPDATE: Lacombe schools in danger of losing funding over GSA compliance

Education Minister David Eggen said 28 out of 94 accredited funded private schools not in compliance

Urban hens close to being permanent in Lacombe

Council passes first reading of bylaw to extend pilot program permanently

No pumping into Gull Lake for 5 years due to carp concerns

Worries of carp in the Blindman River has put a hold on pumping water into Gull Lake

Town of Blackfalds proposes increase in taxes

1.5% increase falls below Alberta inflation rate

Jesse Todd hat trick leads Lacombe Generals over Innisfail

6-5 victory puts Lacombe in first place heading into Rosetown matchup

WATCH: Remembrance Day in Lacombe fills LMC

2018 marked 100 years since the end of First World War

Humans reshaping evolutionary history of species around the globe: paper

University of British Columbia researcher had the paper published in the Proceedings of the Royal Society

Toronto ‘carding’ activist Desmond Cole stopped by police in Vancouver

Cole says his experience reveals what daily life is like for black and Indigenous residents

Commercial trucks banned from left lane of Coquihalla

B.C.’s Ministry of Transportation has introduced a new program that hopes to prevent accidents and closures on the Coquihalla Highway.

Canadians more prepared for weather disaster than financial one: poll

RBC recommends people check their bank app as often as the weather app

Supreme Court hears case on migrant detainees’ rights to challenge incarceration

Currently, migrants who do not hold Canadian citizenship can only challenge detention through an immigration tribunal or a judicial review.

Canada Post issues new offer to employees as eBay calls on Ottawa to end strikes

Ebay is calling on the federal government to legislate an end to the Canada Post contract dispute, warning that quick action is needed to ensure retailers don’t lose out on critical Black Friday and Cyber Monday sales.

No G20 member has climate plan strong enough to meet Paris targets: report

Canada’s push to be a world leader in the fight against climate change may be hampered by its distinction for producing the most greenhouse gas emissions per person among the world’s 20 largest economies.

City of Wetaskiwin didn’t apply utility hikes to bills

Clerical financial error discovered by Wetaskiwin city council

Most Read