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Embrace Lacombe hosting Business Growth Program

Part of Small Business Week

The Lacombe & District Chamber of Commerce will be hosting a series of online workshops through Embrace Lacombe, as part of Small Business Week.

Beginning Oct. 19, Embrace Lacombe will be hosting a virtual Business Growth Program. The three day long program will be made up of a variety of online sessions geared towards boosting a businesses’ marketing and advertising.

Businesses and individuals can participate in as many of the 90 minute sessions that they would like. The free, town hall style sessions include discussions, hands-on advice and homework.

Alexandria King with Joe Social Media says that participants will receive a certificate of completion and be eligible to apply for a Lacombe & District Chamber of Commerce/Embrace Lacombe Grant. The grant worth $250 will be able to be used as funding towards business coaching or training.

Businesses and individuals are asked to pre-register for the Business Growth Program sessions.

More information and registration can be found at lacombechamber.ca/embrace-lacombe.

The workshops will focus on digital and traditional marketing options that businesses have and how they work together.

Creating a Marketing Action Plan

October 19, 10 a.m.

Instructor: Peter DeWit – EDGE Marketing & Design Inc.

-Review online presence

-Competitive Landscape

-Target Market & Ideal Client Personas

-Core Marketing Message

Building your Online Presence

October 20, 10 a.m.

Instructor: Peter DeWit – EDGE Marketing & Design Inc.

-Website basics (CMS, Mobile responsive, security)

-Google My Business

-Search Engine Optimization (SEO)

-Measuring results through Analytics

Online advertising and eCommerce

October 21, 10 a.m.

Instructor: Bruce Clark – Strand 360

-Introduction to Google Ads

-Pay-per-click and Display advertising

-Facebook advertising basics

-Chamber Market eCommerce Solution

-Other available platforms

-Social selling

-Google Merchant Center

Making sense of media options

October 21, 1 p.m.

Instructors: Ali Misener – Jo(e) Social Media Inc. / Scott – Sunny 94 / Tammy – Sylvan Lake News/Lacombe Express

-Integration of Digital with traditional media

-Radio advertising

-Newspaper advertising

-Print advertising (admail, direct mail, signage)

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