The Lacombe & District Chamber of Commerce will be hosting a series of online workshops through Embrace Lacombe, as part of Small Business Week.
Beginning Oct. 19, Embrace Lacombe will be hosting a virtual Business Growth Program. The three day long program will be made up of a variety of online sessions geared towards boosting a businesses’ marketing and advertising.
Businesses and individuals can participate in as many of the 90 minute sessions that they would like. The free, town hall style sessions include discussions, hands-on advice and homework.
Alexandria King with Joe Social Media says that participants will receive a certificate of completion and be eligible to apply for a Lacombe & District Chamber of Commerce/Embrace Lacombe Grant. The grant worth $250 will be able to be used as funding towards business coaching or training.
Businesses and individuals are asked to pre-register for the Business Growth Program sessions.
More information and registration can be found at lacombechamber.ca/embrace-lacombe.
The workshops will focus on digital and traditional marketing options that businesses have and how they work together.
Creating a Marketing Action Plan
October 19, 10 a.m.
Instructor: Peter DeWit - EDGE Marketing & Design Inc.
-Review online presence
-Competitive Landscape
-Target Market & Ideal Client Personas
-Core Marketing Message
Building your Online Presence
October 20, 10 a.m.
Instructor: Peter DeWit - EDGE Marketing & Design Inc.
-Website basics (CMS, Mobile responsive, security)
-Google My Business
-Search Engine Optimization (SEO)
-Measuring results through Analytics
Online advertising and eCommerce
October 21, 10 a.m.
Instructor: Bruce Clark - Strand 360
-Introduction to Google Ads
-Pay-per-click and Display advertising
-Facebook advertising basics
-Chamber Market eCommerce Solution
-Other available platforms
-Social selling
-Google Merchant Center
Making sense of media options
October 21, 1 p.m.
Instructors: Ali Misener - Jo(e) Social Media Inc. / Scott - Sunny 94 / Tammy - Sylvan Lake News/Lacombe Express
-Integration of Digital with traditional media
-Radio advertising
-Newspaper advertising
-Print advertising (admail, direct mail, signage)