Lacombe Ford was recently recognized by their company with the Diamond President’s Award.
The award goes to a select few Ford Dealerships that meet excellence criteria including market share, profitability, staff development and customer satisfaction.
This is the 11th year Lacombe Ford has won the President’s Award and they have been in the diamond category for the last four out of five years.
Lacombe Ford Chief Executive Officer Darren Gagnon said he is lucky to have a staff that is dedicated to their service.
“They take a lot of pride in it and they have realized how they engage with customers and the community as a whole is how they develop relationships. Hopefully the customers can come in and experience the culture we try to create here,” he said.
Engaging and being part of the Lacombe community is important to Gagnon and his team.
“Our staff work here and live here. There jobs depend on the people in the community dealing with us and they have created a culture where they engage to ensure we provide the best service int he industry,” he said.
He added that despite Lacombe Ford winning the award so frequently, it is no easy task.
“There are a lot of good dealerships that don’t win because of there being so many qualifications before they measure customer satisfaction,” he said. “I am very proud of my staff who have taken it upon themselves to own the award and create the challenge every year to work for it.
“They take a lot of pride it and they celebrate quite a bit when they get notified they have won.”
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