A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

City art gallery to close after 20 years in the business

Lacombe mainstay set to close at the end of April

New City of Lacombe public art unveiled at Encore Art Show and Sale

Trent Leach created his ode to the Gretsch 1620 and the Lacombe music scene

Johnny 2 Fingers and the Deformities play The Vat April 27th

Moose Jaw band is on a 39-day national tour from Quebec City to Vancouver

Council highlights

Council to fund Rimbey Boys and Girls Club for $15,000

WATCH: Second annual Our Best To You Craft Sale on now

Red Deerians can expect over 150 artisans, makers and designers

UPDATED: 9 killed, 16 injured after van hits pedestrians in Toronto

Toronto police say nine people have died and 16 are injured

Localized flooding in Red Deer County

The rapidly melting snow is causing overland flooding in some areas

Prankster broadcasts fake nuclear threat in Winnipeg

The audio recording on Sunday warned of a nuclear attack against Canada and the United States

Saskatchewan introduces law to allow control of oil, gas exports

The Prairie province has already said it is supporting Alberta in a dispute with B.C. over the Trans Mountain pipeline

Fake bottom in container nets cocaine, meth: RCMP

Maskwacis RCMP traffic stop leads to trafficking charges

Kinder Morgan bungled pipeline public relations: poll

The survey suggests 58 per cent of Canadians believe the company is to blame for poor perceptions

Royal baby: It’s a boy for Kate and William

The Duchess of Cambridge has given birth to her third child, a boy weighing 8 pounds, 7 ounces.

Trump says North Korea agreed to denuclearize. It hasn’t.

Trump is claiming that North Korea has agreed to “denuclearization” before his potential meeting with Kim, but that’s not the case.

Suspect in deadly Waffle House shooting still being sought

Police say Travis Reinking is the suspect in a shooting at a Waffle House restaurant Sunday in Nashville that left four people dead.

Most Read