(BLACK PRESS file photo)

Town of Blackfalds starts rebranding process

Council approved the 2020 capital budget which included the Branding Initiative for $35,000

At their regular council meeting on November 26, the Town of Blackfalds Council approved the 2020 capital budget which included the Branding Initiative for $35,000. Led by the Brand Development Committee (BDC), project members will be engaging the community to solicit input from residents, business and stakeholders that will help shape the future of our community and the culture of the municipality.

“Rebranding is a comprehensive process that creates opportunity for business and economic development, as well as a method of creating excitement for citizens within the community. Council has chosen to commit funding to the next step of this project,” explained Mayor Poole.

“Please be assured that it is much more than simply changing a logo. The purpose of this project has been explained to be one that will engage our business community, volunteer groups and individual citizens with the challenge of making our great Town greater. I hope that residents will stay engaged and look for opportunities to provide their feedback to the committee that is tasked with moving this project along.”

The project came about after the Town of Blackfalds Economic Development & Tourism Advisory Committee (EDTAC) expressed interest in having the Town undertake a rebrand/refresh in November of 2018. As a result, a rebranding report was prepared by the Economic Development Officer (EDO) and presented to Council on January 14, 2019 on behalf of EDTAC which recommended further research and learning on re-branding in the 2019 year.

“Branding Blackfalds will give us the opportunity to share a consistent story that portrays the personality of our community. Having unified messaging will create strong community identity and civic pride for residents, foster a prosperous business climate, and attract visitors and new investment to town,” shared Heather Buelow, Chair of the Brand Development Committee.

The first step of the Branding Initiative will have the BDC conducting Blackfalds Logo and Tagline Testing. The public is invited to complete a survey between January 20 – 27, 2020 at www.blackfalds\brandblackfalds, or anyone interested can request an individual interview by contacting communications@blackfalds.com or 403.885.6246.

For details visit the Town website at blackfalds.com/brandblackfalds

-Submitted by the Town of Blackfalds

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Lacombe County, Clearwater County sign Intermunicipal Collaboration Framework

ICF specifies what and how services are funded and delivered

Night Among the Stars supports Lacombe Big Brothers Big Sisters

Dancing competition bring together local celebrities, professional dancers for celebration, gala

Wolf Creek Public Schools’ buses are cancelled and schools are closed

High schools will remain open only for students writing diploma exams

$11.50 per year utility rate increase proposed by Lacombe administration

Council passes first reading of bylaw; will discuss at next meeting

Snow removal could be improved in Lacombe at a cost

Ongoing $73,600 operational cost; one-time $500,000 capital cost discussed at council

Fashion Fridays: Look your best this year

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Canada to give $25,000 to families of each Canadian who died in Iran plane crash

Prime Minister Justin Trudeau also made it clear that Canada still expects Iran to compensate victims

Oil and gas industry applauds top court’s dismissal of B.C.’s Trans Mountain case

The high court’s ruling Thursday removes one of the remaining obstacles for the project

Sylvan Lake RCMP seek assistance in locating missing male

Mark Crier, 17, was last seen in Sylvan Lake on Jan. 13

UPDATE: Supreme Court dismisses B.C.’s appeal in Trans Mountain pipeline case

Judges decide whether B.C.’s power to protect environment can include impeding a federal project

Alberta says universities over-budget; need to freeze travel, hiring, hosting

Demetrios Nicolaides says spending is not meeting expectations

Over 16,000 people nabbed by RCMP between border crossings in 2019

In 2019, 63,830 claims were filed, up from 55,040 in 2018

Iran must compensate crash victims’ families, Canada-led group agrees

‘We are judging Iran every day, demand by demand,’ says Foreign Affairs Minister Francois-Philippe Champagne

Beer-league hockey player awarded $700,000 for body check that caused head injury

Ontario court rules in a March 2012 incident in which a 36-year-old hit his head on the ice

Most Read