FILE - In this March 29, 2018 file photo, the logo for social media giant Facebook, appears on screens at the Nasdaq MarketSite, in New York’s Times Square. Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy. Under the draft rules, which were released for consultation on Monday, April 15, 2019 tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site. (AP Photo/Richard Drew, File)

U.K. proposes banning social media ‘likes’ for children

Tech companies would not be allowed to use ‘nudge techniques’ that encourage children to keep using a site

Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy.

Under the draft rules, which were released for consultation on Monday , tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site.

The Information Commissioner’s Office said examples of “reward loops” that keep people using a site so that more of their personal data can be harvested include “likes” on Facebook and Instagram or “streaks” on Snapchat. A Snapchat streak involves two friends sending each other direct “snaps” on consecutive days.

The code of practice includes 16 standards that must be met by apps, connected toys, social media sites, search engines, news or educational websites and streaming or other online services. It applies to companies that offer services in the U.K., even if they are based outside the country.

The code also calls for “high privacy” settings to be on by default and “robust age-verification mechanisms.” Only the minimum amount of data should be collected and location tracking should be disabled by default.

Violators face punishment including, in serious cases, fines worth 4 per cent of a company’s global revenue, which for the Silicon Valley tech giants would equal billions of dollars.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” Information Commissioner Elizabeth Denham said in a statement. “We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

Regulators worldwide are stepping up oversight of internet companies amid growing concern about privacy breaches and other online harm. The European Union introduced sweeping new privacy rules last year while in the U.S., momentum is building for a national privacy law.

READ MORE: Facebook cracks down on groups spreading harmful information

READ MORE: Facebook, Google face widening crackdown over online content

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Buccaneers pillage Irish 36-0

Central Alberta bounces back after off week against Wolfpack

Lacombe business drives home with CARS Magazine 2019 Shop of the Year Award

Lacombe Auto Service Centre Ltd. looking to keep evolving with industry

Lacombe Corn Maze celebrates 20 years in central Alberta

Kraay Family Farms will be celebrating the occasion all season

Lacombe’s Chairs for Charity is back for second year

75 chairs to be auctioned off in hopes of raising $10,000

Community mourns the deaths of two Maskwacis toddlers

Siblings found drowned on family’s property

WATCH: Lacombe AUPE members picket against Bill 9

Union members say their constitutional rights have been ignored

A year later, ceremony commemorates victims of the Danforth shooting

It’s the one-year anniversary of when a man opened fire along the bustling street before shooting and killing himself

Ottawa fights planned class action against RCMP for bullying, intimidation

The current case is more general, applying to employees, including men, who worked for the RCMP

Alberta judge denies B.C.’s bid to block ‘Turn Off the Taps’ bill

He said the proper venue for the disagreement is Federal Court

Sexual harassment complaints soaring amid ‘frat boy culture’ in Canada’s airline industry

‘It’s a #MeToo dumpster fire…and it’s exhausting for survivors’

How much do you know about the moon?

To mark the 50th anniversary of the first lunar landing, see how well you know space

Bashaw seed cleaning plant holds official opening

New facility operating well since January

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

Bank of Canada lowers qualifying rate used in mortgage stress tests

Home sales softened last year after the federal government introduced new stress test rules for uninsured mortgages

Most Read