Why new plates?

If you haven’t already heard, Alberta is going to be getting new vehicle licence plates soon.

If you haven’t already heard, Alberta is going to be getting new vehicle licence plates soon.

Earlier this month, the government unveiled three designs Albertans will choose from to become Alberta’s new plate.

Voting will close Aug. 18th and the final design will be unveiled later in the fall.

But the new designs have a lot of Albertans upset, for a number of reasons. Among those reasons are the removal of the province’s slogan, the addition of the Government of Alberta web site, the $3 million cost to design the plates, the plates being designed by an American company and the additional $5 cost Albertans will have on their registration to pay for the new plates.

A lot of reasons to be upset and all of them understandable. Not only understandable, but justified.

First of all, it’s difficult to understand why Alberta needs new licence plates to begin with. What exactly was wrong with the old plates or the old design?

The government has tried to justify the need for the new plates by saying they have a special reflective coating that makes them easier to see in low-light conditions.

And the reasoning for removing the ‘Wild Rose Country’ slogan and replacing it with the government’s web site is that the province is adhering to a growing trend of other jurisdictions around the world to put government web sites on plates.

Right, sure, we all believe that.

We also have a number of bridges to sell you.

We are willing to believe, even if it is a bit of a stretch, that the high-visibility coating is a necessary safety feature that warrants new plates.

Removing the Wild Rose Country slogan and replacing it with a web address on the other hand is the most transparent of a political move that there is.

Let’s pretend for a minute that it really was necessary to have the Government of Alberta web site on our plates (just in case the multitude of search engines on the Internet simultaneously ceased to function), why exactly does the slogan need to go to make room for it?

Surely there is some designer who can figure out how to fit two lines of extra text on one plate.

Speaking of that, that brings up another point of contention.

Why exactly is the province paying $5 million to have these plates designed in the states?

In fact, one company in Edmonton was so uninspired by the possible designs the government unveiled (which are pretty ‘blah’), not to mention somewhat insulted they were not given the opportunity to submit their own ideas, they came up with their own unofficial design.

Frankly, we think the government should be doing something more than asking Albertans to vote on three sub-par design options.

For starters, why not an apology and maybe even a restart to this terribly executed plan?

 

Just Posted

(Advocate file photo)
Red Deer down to 102 active COVID-19 cases

Central zone has 332 cases with 26 in hospital and five in ICU

Photo Courtesy: Echo Lacombe Association logo.
Lacombe City Council supports Echo Lacombe with location for pilot program

Echo Lacombe Association will run a pilot propgram on food rescue until November, 1, 2021

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Red Deer COVID cases continue to fall

114 cases in Red Deer, down one from Saturday

File Photo
Blackfalds RCMP seeking suspects in traffic collision

RCMP are asking the public for help identifing two suspects wanted for multiple offences

Maskwacis Pride crosswalk (Left to right): Montana First Nation Councillor Reggie Rabbit, Samson Cree Nation Councillor Louise Omeasoo, Samson Cree Nation Councillor Katherine Swampy, Samson Cree Nation Councillor Shannon Buffalo, Samson Cree Nation Chief Vern Saddleback.
Pride in Maskwacis

The 4th inaugural Maskwacis Pride crosswalk painting took place on Saturday June 12th, 2021

People watch a car burn during a riot following game 7 of the NHL Stanley Cup final in downtown Vancouver, B.C., in this June 15, 2011 photo. THE CANADIAN PRESS/Geoff Howe
10 years ago: Where were you during the 2011 Vancouver Stanley Cup Riots?

Smashed-in storefronts, looting, garbage can fires and overturned cars some of the damage remembered today

(Black Press Media file)
Dirty money: Canadian currency the most germ-filled in the world, survey suggests

Canadian plastic currency was found to contain 209 bacterial cultures

A worker, at left, tends to a customer at a cosmetics shop amid the COVID-19 pandemic Thursday, May 20, 2021, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Half of cosmetics sold in Canada, U.S. contain toxic chemicals: study

Researchers found that 56% of foundations and eye products contain high levels of fluorine

Annamie Paul, leader of the Green Party of Canada, speaks at a news conference on Parliament Hill in Ottawa, on June 10, 2021. THE CANADIAN PRESS/Justin Tang
Green Leader Annamie Paul facing no-confidence motion from party brass

move follows months of internal strife and the defection of MP Jenica Atwin to the Liberals

Tulips bloom in front of the Supreme Court of Canada in Ottawa, Thursday, May 10, 2018. Day two of a full week of scheduled hearings will be heard in Federal Court today on a case involving Indigenous children unnecessarily taken into foster care by what all parties call Canada’s “broken child welfare system.” THE CANADIAN PRESS/Sean Kilpatrick
AFN slams Ottawa for ‘heartless’ legal challenge of First Nations child compensation

2019 decision awarded $40,000 to each Indigenous child removed before 2006

A health-care worker holds up a sign signalling she needs more COVID-19 vaccines at the ‘hockey hub’ mass vaccination facility at the CAA Centre during the COVID-19 pandemic in Brampton, Ont., on Friday, June 4, 2021. This NHL-sized hockey rink is one of CanadaÕs largest vaccination centres. THE CANADIAN PRESS/Nathan Denette
‘Vaxxed to the max’: Feds launch Ask an Expert campaign to encourage COVID shots

Survey shows that confidence in vaccines has risen this spring

Children’s shoes and flowers are shown after being placed outside the Ontario legislature in Toronto on Monday, May 31, 2021. THE CANADIAN PRESS/Frank Gunn
Ontario commits $10 million to investigate burial sites at residential schools

Truth and Reconciliation Commission identified 12 locations of unmarked burial sites in Ontario

Two hundred and fifteen lights are placed on the lawn outside the Residential School in Kamloops, B.C., Saturday, June, 13, 2021. The remains of 215 children were discovered buried near the former Kamloops Indian Residential School earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Days after Kamloops remains discovery, Tk’emlups families gather to unite, move ahead

‘We have to work together because this is going to be setting a precedent for the rest of the country’

In this Saturday, May 29, 2021, file photo, people crowd the Santa Monica Pier in Santa Monica, Calif. California, the first state in America to put in place a coronavirus lockdown, is now turning a page on the pandemic. Most of California’s coronavirus restrictions will disappear Tuesday, June 15, 2021. (AP Photo/Damian Dovarganes, File)
With COVID tamed, it’s a ‘grand reopening’ in California

No more state rules on social distancing, no more limits on capacity, no more mandatory masks

Most Read