Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Red Deer County has three new confirmed COVID-19 cases

Government says Alberta up to 1,181 total cases

Rimbey textile artists creating hand-made masks

Group has also been helped out by a local business

107 new cases of COVID-19 in Alberta, 5 additional deaths

More than 1,000 cases in Alberta total

WATCH: Town of Blackfalds released COVID-19 update video

Changes include Blackfalds Transfer Station hours of operation, BOLT schedules and staffing updates.

VIDEO: How doctors in Canada will decide who lives and dies if pandemic worsens

Officials in several provinces have been developing guides so that doctors don’t feel alone

A message from Central Alberta Co-op

Please remember to practice social distancing at all our locations.

Canada looking to disinfect used masks, Tam asks they not be thrown away

Best defence against COVID-19 is to stay home as much as possible, wash their hands frequently

Actress-activist Shirley Douglas, daughter of medicare’s Tommy Douglas, dies

‘Sadly she had been battling for her health for quite some time’

Boeing to continue production shutdown due to coronavirus

Company is extending its planned two-week shutdown

COVID-19 case reported at supermarket in Wetaskiwin

Sobeys will not release names to protect employees

Trudeau unveils details for emergency payment for Canadians

Applications for the Canada Emergency Response Benefit will be accepted starting Monday

Drake does the ‘Toosie Slide’ in new video, shows his mansion and empty T.O. streets

New creative outlet during the COVID-19 pandemic: The “Toosie Slide.”

Most Read