A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Just Posted

Lacombe teacher receives Prime Minister’s Award

Schultz will be celebrated at an awards ceremony with the Prime Minister on May 28th in Ottawa

Lobster Dinner returns in support of Lacombe Rotary Club projects

Organizers hoping to raise $25,000 to support local, national and international projects

Lacombe Days welcomes participation

Lacombe Days looks to celebrate the diverse cultures of Lacombe

Lacombe Police Service arrests two in possession of stolen property, cocaine, meth

LPS notified of a stolen trailer stolen from the Lacombe area for sale on a local sales site.

VIDEO: LCHS Hair Massacure supports children’s charities

Event supports kids living with cancer

Pipeline protester chimes in on Justin Trudeau’s B.C. fundraising speech

The government purchased the Trans Mountain pipeline and expansion project for $4.5 billion

Canada stripping citizenship from Chinese man over alleged marriage fraud

The move comes amid severely strained relations between Ottawa and Beijing

Mayor says northern Alberta town still under threat from nearby wildfire

The blaze has now eaten its way through about 920 square kilometres of forest

Ottawa spending $24.5M to research health benefits, risks of pot use

$390,000 will fund two cannabis public awareness

Crackdown on money laundering does not include federal public inquiry: minister

An independent report commissioned concluded $7.4 billion was laundered in B.C. last year

Trudeau’s action plan on climate change brings B.C. politician out of retirement

Terry Lake, a former B.C. health minister, is running for federal office in Kamloops-Thompson-Cariboo

Survey finds minimal progress in Canadian military’s fight against sexual misconduct

1.6 per cent of regular-force members — 900 military personnel — reported having been victims of sexual assaults over past year

Body of missing snowmobiler recovered from Great Slave Lake

Police confirm the body is that of one of three missing snowmobilers

Most Read